Supermarket issues of Garden Answers sometimes come ready-bagged with a collection of seed packets. Cover-mounting gifts like this is a tactic used by most magazine publishers as part of their retail strategy. By offering certain marketing exclusives to selected supermarkets and newsagents it ensures the magazine remains stocked by those stores.
The seeds are not always described as ‘free’, as there is sometimes a slight increase on the cover price to cover our production costs.
We are sorry that subscribers do not always receive the same covermounted seeds with the magazine. Instead they receive a discount of around 30-40% on the price of each magazine, depending on the offer they responded to. The editorial content is exactly the same whichever issue you have. Further details of subscriber's cover mounted gifts can be found on the Great Magazines website.
If you have any other queries please do not hesitate to contact the magazine at firstname.lastname@example.org